Whatagraph: Making Understanding Analytics Easier

10:00 PM

Last week I discussed an alternative to Google Analytics, which you can read about in my last blog.  Although Piwik was a great program with open-sourced capabilities, Google had more variety and offered more details about the data that was collected. However, Piwik did have one thing on Google Analytics, which is the ability to export data in a simple, easy, and visually pleasing way.

Google Analytics does offer users the ability to create customized reports with features made available to them by Google, but they are unable to export data on stylesheets that are relevant to them and their business. For example, if a marketing team wanted to showcase specific data such as website referrals, bounce rate, user behavior, and goal conversions, each report would have to be exported individually and merged together another way. Piwik offers users to create reports to only show the data they want to export, making it easier to export and showcase the collected data. Luckily, there are applications available to easily integrate with Google Analytics that will allow users to export data in a visually pleasing way without having to switch analytic services entirely.

Whatagraph

According to New Startups (2016), Whatagraph was founded in 2015, and has been named as one of the eight most ambitious startups from Lithuania by Forbes. Since then, Whatagraph has generates over 2,000 reports every month for marketing agencies, corporates, and well-known brands (New Startups, 2016).  Whatagraph automatically converts Google Analytics and social media data into visually appealing and easy to read infographic reports. “With a simple dashboard, [users] can generate a quick overview of a website, e-commerce and digital campaigns performance in seconds and instantly share the report with clients and colleagues (Google, 2016). There are currently four different price tiers ranging from Pro 3 at $29.00/month, which allows three different Google Analytic profiles to be connected in addition to social accounts, and Agency 100 at $699.00/month, which allows up to 100 different Google Analytic accounts as well as multiple social accounts (Whatagraph, 2016).

Whatagraph can connect to Google accounts, including Google Analytics and Google+, and Facebook. Unfortunately Facebook and Google+ are the only social accounts available at this time, but there has been talk about integrating Instagram and Twitter soon. As you can see in the image below, the infographic are professionally laid out and easy to read.


Capterra, 2016


Capterra, 2016

Businesses and Whatagraph

Although this service may seem basic and unnecessary for businesses, there are plenty of benefits to using a service such as Whatagraph. Google Analytics is a fantastic tool, but there are plenty of people out there that do not know how to properly use the service or how to read the data correctly. Whatagraph can fill the gap between marketing and clients. By simplifying the process of sharing analytic data between departments and to clients (Davis, 2016), Whatagraph is making it easier for all parties involved to take the next steps towards their marketing goals.

Whatagraph may not be best suited for smaller businesses or bloggers, but larger agencies and businesses with multiple clients who need data analyzed and laid out in a simple, easy-to-read format. According to Laura Inamedinova (2014), some of Whatagraph’s biggest clients have more than 400 active customers every month. These businesses are able to utilize their time towards content curation, image creation, strategic development, etc. instead of spending hours analyzing the necessary data and developing reports for clients (ArticStartup, 2014). Although Whatagraph gives great insights and shows trends in website and social data, analyzing the data through Google Analytics should not be ignored. However, for those who do not understand Google Analytics and do not have the time to take month’s to learn the ins and outs of the service, such as a client, Whatagraph is a great way to show how successful (or unsuccessful) a business’ website may be doing.

Whatagraph offers six pages worth of insights for websites and three pages for Facebook and Google+ accounts. However, the reports can be adjusting to fit the needs of the clients. These reports include metrics from total visitor count, by day, including new versus returning visitor data, total sessions, average session time and bounce rate, total page views, page views per session, and session by browser, to total completed goals, value, and conversion rate, and trending pages that are rising and declining in views (Karr, 2016). Any metric listed in Google Analytics will be listed on these reports since Whatagraph pulls data directly from Google Analytics.

Conclusion

Whatagraph may not seem necessary for the success of a business or agency, but this application will help save time and money for both the business and the client. Businesses will be able to use this tool to save hours gathering data and instead use that time to help the client reach their marketing goals. There is also a possibility that clients will be saving money, assuming that the agency or business that was hired to analyze the data is being paid hourly instead of a flat rate.

The goal of Whatagraph, according to CEO Justas Malinauskas, is to “…help marketing agencies and independent website owners work smarter, faster and easier, by converting complicated data into simple and understandable infographic reports” (2016). In my personal opinion, Whatagraph seems to do a great job at making this part of a marketing team’s job a little easier, which is always great. One thing that would make Whatagraph even better would be the ability to integrate more social media accounts such as Instagram, Twitter, LinkedIn, and Pinterest.

If someone has had to take the time to create data reports for clients, such as myself, they will understand the benefits of using a service such as Whatagraph.

References

Davis, B. (2016). Start me up! Whatagraph turns analytic data into infographs. Econsultancy. Retrieved from https://econsultancy.com/blog/68439-start-me-up-whatagraph-turns-analytics-data-into-infographics/
Karr, D. (2016). Whatagraph: Create beautiful infographics from google analytics. Marketing Tech Blog. Retrieved from https://marketingtechblog.com/whatagraph-google-analytics-infographics/
Inamedinova, L. (2014). Whatagraph – a family startup developing google analytics. ArticStartup. Retrieved from http://arcticstartup.com/article/whatagraph-a-family-startup-developing-google-analytics/
Malinauskas, J. (2016). Whatagraph. New Startups. Retrieved from http://www.new-startups.com/whatagraph/
Whatagraph. (2016). Google partners: Whatagraph. Google. Retrieved from https://www.google.com/analytics/partners/company/5167495824539648/gadp/5629499534213120/app/5066549580791808/listing/5757334940811264

Whatagraph. (2016). Pricing. Whatagraph. Retrieved from http://whatagraph.com/pricing

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