According to the Web Analytics Association (2008), Web analytics can be defined as, “…the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” Web analytics provide specific insights that are beneficial for a company such as, how many consumers visit a website, what do they do when they get there, and are they finding what...
Last week I discussed an alternative to Google Analytics, which you can read about in my last blog. Although Piwik was a great program with open-sourced capabilities, Google had more variety and offered more details about the data that was collected. However, Piwik did have one thing on Google Analytics, which is the ability to export data in a simple, easy, and visually...
Finding alternatives to free Google services can be challenging. Google has name recognition and has already built brand loyalty on a global scale; however, to say that Google has monopolized the web analytics technology sector would be a bit of a stretch. There are some web analytic services offered that are comparable to that of Google’s analytic services, such as Piwik. ...
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