“Social media isn’t a fad or trend. It’s an enduring reality of online existence.” – Neil Patel, Kissmetrics I have often asked myself if it’s necessary for a business to be on every social media platform or if it’s better to only use the ones that they’re able to actively engage on. There are benefits to both options. For example, if a business...
Web analytics can provide a substantial amount of information for both businesses and personal use. Creating a user-friendly website, using the right keywords, and optimizing for different mediums like mobile, tablet, and desktop are all very important, but to really know whether a site is successful or not the website traffic and engagement must be analyzed. Two metrics that are critical for success...
Bounce Rate Bounce Rate, which falls under the engagement category, is defined as, “single page visits divided by entry pages” (WVU, 2016) or the rate at which new visitors visit your site and immediately click away without doing anything (Kissmetrics, 2010). Bounce rate is often confused with the page exit metric, which is number of exits from a page divided by total number...
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