Natasha West

According to the Web Analytics Association (2008), Web analytics can be defined as, “…the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” Web analytics provide specific insights that are beneficial for a company such as, how many consumers visit a website, what do they do when they get there, and are they finding what...

Last week I discussed an alternative to Google Analytics, which you can read about in my last blog.  Although Piwik was a great program with open-sourced capabilities, Google had more variety and offered more details about the data that was collected. However, Piwik did have one thing on Google Analytics, which is the ability to export data in a simple, easy, and visually...

Finding alternatives to free Google services can be challenging. Google has name recognition and has already built brand loyalty on a global scale; however, to say that Google has monopolized the web analytics technology sector would be a bit of a stretch. There are some web analytic services offered that are comparable to that of Google’s analytic services, such as Piwik. ...

“Social media isn’t a fad or trend. It’s an enduring reality of online existence.” – Neil Patel, Kissmetrics I have often asked myself if it’s necessary for a business to be on every social media platform or if it’s better to only use the ones that they’re able to actively engage on. There are benefits to both options. For example, if a business...

Web analytics can provide a substantial amount of information for both businesses and personal use. Creating a user-friendly website, using the right keywords, and optimizing for different mediums like mobile, tablet, and desktop are all very important, but to really know whether a site is successful or not the website traffic and engagement must be analyzed. Two metrics that are critical for success...

Bounce Rate Bounce Rate, which falls under the engagement category, is defined as, “single page visits divided by entry pages” (WVU, 2016) or the rate at which new visitors visit your site and immediately click away without doing anything (Kissmetrics, 2010). Bounce rate is often confused with the page exit metric, which is number of exits from a page divided by total number...